Role:
Identity Design, Brand Identity and Communications Guidelines Design
Identity Design, Brand Identity and Communications Guidelines Design
Team: Michael Patrick Partners
Art Direction: Robert Maidens, Dan O’Brien
Design: Sam Burks, Michael Pangelina
Art Direction: Robert Maidens, Dan O’Brien
Design: Sam Burks, Michael Pangelina
University of Northern Iowa
The University of Northern Iowa came to our agency in need of a total brand refresh. We created templates for an entirely new look and feel consisting of print and out-of-home advertisements, photographic styling, and social media presence.
While contributing to each part of the design package, I mainly served as point designer for the school’s new wordmark—and was also in charge of designing the massive 300+ page brand identity and communications guidelines.
The University of Northern Iowa came to our agency in need of a total brand refresh. We created templates for an entirely new look and feel consisting of print and out-of-home advertisements, photographic styling, and social media presence.
While contributing to each part of the design package, I mainly served as point designer for the school’s new wordmark—and was also in charge of designing the massive 300+ page brand identity and communications guidelines.
![](https://freight.cargo.site/t/original/i/2c9e43b332ba8d8410556aeeeaca5fe8120495b31a41a4045d958dac43d61c2d/UNI_1.jpg)
![](https://freight.cargo.site/t/original/i/40a914718a41c792876743d6f838154c55e9ff9b5ccd6baa347d95e3c2af6a09/UNI_4.jpg)
![](https://freight.cargo.site/t/original/i/e4567a464669b27fb6a0ebd6a367863a86c426fa1131174ffb56a05813e7c9ba/UNI_2.jpg)
![](https://freight.cargo.site/t/original/i/f1fd92ca709b226abc102351ab49e33a1c6c64ef12cc1166b0e942c38a9f2910/UNI_3.jpg)
![](https://freight.cargo.site/t/original/i/4ab9577e218948a4064ece57b129a83d8416b3d7e37c6a85dc70fdc530b6884f/UNI-Guides_2.jpg)
![](https://freight.cargo.site/t/original/i/4c545df9f77b45f38a5b33800cf762efd1440b7d81e7c5c0e0c2a2a1910a8950/UNI-Guides_1.jpg)
![](https://freight.cargo.site/t/original/i/17a7aba99457bbf35d8330553573209628c6ca78b649475689948442975625b5/UNI-Guides_3.jpg)
![](https://freight.cargo.site/t/original/i/52f1c5343d7db553659bdaed762b73d6d0d7b1ccfa0de06445980fb3ae47e8dc/UNI-Guides_4.jpg)
![](https://freight.cargo.site/t/original/i/771041ee29516060bc4e56d79833d4ae657d4c2f19fe4b33cc20f44b6ef32f25/UNI-Guides_5.jpg)
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![](https://freight.cargo.site/t/original/i/6b53173af21da9f1f2b3e1fb606e4d2de92c53d6bf66e94fadc791b028964a5b/UNI-Guides_8.jpg)
![](https://freight.cargo.site/t/original/i/5991e8a542dc44307a7a9e2c02b75433bc7f714eb1f8a9dcb40380853557cd19/UNI-Guides_9.jpg)
![](https://freight.cargo.site/t/original/i/e00af7f792e740d81f2586d483537cb993f50d8c9bc6f6f821cc1e09c976cb6b/UNI-Guides_10.jpg)
![](https://freight.cargo.site/t/original/i/36fc6bb9a422e61b3dd2b7798da118bdca47d4824557559e22832f0a881e7f85/UNI-Guides_11.jpg)
![](https://freight.cargo.site/t/original/i/4255efe246c7372821f30e56dea7a197a5bd751ae874a1a791579096a730956b/UNI-Guides_12.jpg)
![](https://freight.cargo.site/t/original/i/8f3a5dbd716fc7548cbf841383bac73588d7c8462a403be81a94a09510fbed28/UNI-Guides_13.jpg)