Role:
Identity Design, Brand Identity and Communications Guidelines Design
Identity Design, Brand Identity and Communications Guidelines Design
Team: Michael Patrick Partners
Art Direction: Robert Maidens, Dan O’Brien
Design: Sam Burks, Michael Pangelina
Art Direction: Robert Maidens, Dan O’Brien
Design: Sam Burks, Michael Pangelina
University of Northern Iowa
The University of Northern Iowa came to our agency in need of a total brand refresh. We created templates for an entirely new look and feel consisting of print and out-of-home advertisements, photographic styling, and social media presence.
While contributing to each part of the design package, I mainly served as point designer for the school’s new wordmark—and was also in charge of designing the massive 300+ page brand identity and communications guidelines.
The University of Northern Iowa came to our agency in need of a total brand refresh. We created templates for an entirely new look and feel consisting of print and out-of-home advertisements, photographic styling, and social media presence.
While contributing to each part of the design package, I mainly served as point designer for the school’s new wordmark—and was also in charge of designing the massive 300+ page brand identity and communications guidelines.
