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University of Northern Iowa






The University of Northern Iowa came to our agency in need of a total brand refresh. We created templates for an entirely new look and feel consisting of print and out-of-home advertisements, photographic styling, and social media presence.

While contributing to each part of the design package, I mainly served as point designer for the school’s new wordmark—and was also in charge of designing the massive 300+ page brand identity and communications guidelines.


Team: Michael Patrick Partners 
Art Direction: Robert Maidens, Dan O’Brien 
Design: Sam Burks, Michael Pangelina