Identity Design, Brand Identity and Communications Guidelines Design
Team: Michael Patrick Partners

Art Direction: Robert Maidens, Dan O’Brien

Design: Sam Burks, Michael Pangelina

University of Northern Iowa

The University of Northern Iowa came to our agency in need of a total brand refresh. We created templates for an entirely new look and feel consisting of print and out-of-home advertisements, photographic styling, and social media presence.

While contributing to each part of the design package, I mainly served as point designer for the school’s new wordmark—and was also in charge of designing the massive 300+ page brand identity and communications guidelines.

© 2022 Michael Pangelina