Excuse me, I’m selling these fine leather jackets.
I'm a man of action, a swashbuckler, a rogue, a wanderer. A man who can hold his breath for ten minutes! I have no ties and no regrets. I sail with the wind and go where adventure takes me!
Role:

Brand Identity Design
Team: Michael Patrick Partners

Art Direction: Keith Pacoma, Dan O’Brien

Design: Michael Pangelina

UC  Davis CLEAR Center

The Clarity and Leadership for Environmental Awareness and Research Center at UC Davis aims to bring greater understanding to the relationship between livestock and the environment.

CLEAR Center needed an identity that would echo its commitment to environmental education, while also integrating seamlessly into UC Davis’ wider brand ecosystem.