Suzie’s Hard Seltzer
During my time with Michael Patrick Partners, our team was asked to build a new organic hard seltzer brand from the ground up that spoke to health-conscience outdoor types.
We developed the entire Suzie’s Hard Seltzer brand experience. Everything from can, carton, and website design to POP environments, social media, and out-of-home advertising.
Team: Michael Patrick Partners
Creative Direction: Robert Maidens, Duane Maidens, Dan O’Brien
Art Direction: Keith Pacoma
Design: Michael Pangelina, Sam Burks
We developed the entire Suzie’s Hard Seltzer brand experience. Everything from can, carton, and website design to POP environments, social media, and out-of-home advertising.
Team: Michael Patrick Partners
Creative Direction: Robert Maidens, Duane Maidens, Dan O’Brien
Art Direction: Keith Pacoma
Design: Michael Pangelina, Sam Burks
