Excuse me, I’m selling these fine leather jackets.
I'm a man of action, a swashbuckler, a rogue, a wanderer. A man who can hold his breath for ten minutes! I have no ties and no regrets. I sail with the wind and go where adventure takes me!



Suzie’s Hard Seltzer




During my time with Michael Patrick Partners, our team was asked to build a new organic hard seltzer brand from the ground up that spoke to health-conscience outdoor types.  

We developed the entire Suzie’s Hard Seltzer brand experience. Everything from can, carton, and website design to POP environments, social media, and out-of-home advertising.


Team: Michael Patrick Partners
Art Direction: Rob Maidens, Duane Maidens, Dan O’Brien, Keith Pacoma
Design: Keith Pacoma, Michael Pangelina, Sam Burks