Role:
Package, Print, Icon, and POP Design; Digital and Out-of-home advertising
Package, Print, Icon, and POP Design; Digital and Out-of-home advertising
Team: Michael Patrick Partners
Art Direction: Rob Maidens, Duane Maidens, Dan O’Brien, Keith Pacoma
Design: Keith Pacoma, Michael Pangelina, Sam Burks
Art Direction: Rob Maidens, Duane Maidens, Dan O’Brien, Keith Pacoma
Design: Keith Pacoma, Michael Pangelina, Sam Burks
Suzie’s Hard Seltzer
During my time with Michael Patrick Partners, our team was asked to build a new organic hard seltzer brand from the ground up that spoke to health-conscience outdoor types.
We developed the entire Suzie’s Hard Seltzer brand experience. Everything from can, carton, and website design to POP environments, social media, and out-of-home advertising.
During my time with Michael Patrick Partners, our team was asked to build a new organic hard seltzer brand from the ground up that spoke to health-conscience outdoor types.
We developed the entire Suzie’s Hard Seltzer brand experience. Everything from can, carton, and website design to POP environments, social media, and out-of-home advertising.
![](https://freight.cargo.site/t/original/i/d7ab37ab97b0f79ca9495e38ca8e3fa8097268a32e4ad7d6bfcc6d86df181230/Cargo_Template_Suzies_17.jpg)
![](https://freight.cargo.site/t/original/i/8f48eaaf07c05b3d437cfa9d2b4e3f75d003c340ff8c519e43223171583fef38/Cargo_Template_Suzies_15.jpg)
![](https://freight.cargo.site/t/original/i/ee8667ee32c56f81d24c2eb5e248dbab81969f294459f18e6eb6baf2c8b44c6f/Cargo_Template_Suzies_16.jpg)
![](https://freight.cargo.site/t/original/i/8e2439062f03c0ce81d5051e6f595a764a4714ab3805af9ea1142375f4f4b4a3/Cargo_Template_Suzies_14.jpg)
![](https://freight.cargo.site/t/original/i/c66333297548b052ec5ec83ffd6266310fd82180bfaf4fe9d863499e27b9b775/Cargo_Template_Suzies_1.jpg)
![](https://freight.cargo.site/t/original/i/c27ceb0b6363819b8c9665994a70bbd72d516b9b02aaf171980ecae1644c45d1/Cargo_Template_Suzies_2.jpg)
![](https://freight.cargo.site/t/original/i/de7fe871efddde2ff30ef663e78fa1fa22fa52d519f62a949137c95b95c7430c/Cargo_Template_Suzies_3.jpg)
![](https://freight.cargo.site/t/original/i/8aaf21b43aceda20fb56d26a6d018bca6849507f8ad8886ebd10c614cf76b334/Cargo_Template_Suzies_4.jpg)
![](https://freight.cargo.site/t/original/i/5d9fa0b463c6933fb93819eb1a00bb79b57eb13d5b83a522cd9acec52efd4d40/Cargo_Template_Suzies_5.jpg)
![](https://freight.cargo.site/t/original/i/ec631447e1d36307083aecff4641ccb55d65f4a23f832aa0d6566a2fa839e616/Cargo_Template_Suzies_8.jpg)
![](https://freight.cargo.site/t/original/i/14b4c2adc1eb5cd7a237fc7544892f3866e678a82c16746b12de4b4177b5015c/Cargo_Template_Suzies_7.jpg)
![](https://freight.cargo.site/t/original/i/ba835e4af73e2bbe20eb53c351f4e5eb3f7167aa7120d8f23233252e11569134/Cargo_Template_Suzies_10.jpg)
![](https://freight.cargo.site/t/original/i/63a8aaf74a4c824af9b78beb02a3f97fd5253b2c8139501c8f27a336e8001f7c/Suzies_Social_1.jpg)
![](https://freight.cargo.site/t/original/i/1306d5c783813bd3d97a8d9e0f2cf7347e7fe88afd480e2c45a31018166829c9/Suzies_Social_2.jpg)
![](https://freight.cargo.site/t/original/i/8a10eb5081eb0168596527008c3fbc7cc53b971ca6080b7be46e5019fb5a78aa/Suzies_Social_3_fix.jpg)
![](https://freight.cargo.site/t/original/i/67836763336880c0926a9475851a4f0c78371d63c21156903ee9e2a24bd0830b/Cargo_Template_Suzies_6.jpg)
![](https://freight.cargo.site/t/original/i/68a061766e47f2024aa285e629d0b49de7409578ae65296b15f0038c861e4c97/Cargo_Template_Suzies_13.jpg)
![](https://freight.cargo.site/t/original/i/71e621c0f015278d1e776ed4d28438abfb6ba0669ff9a30fd6f3ba2f4db1f8ad/Cargo_Template_Suzies_12.jpg)