Paramount
Paramount asked our team at the Berrics to develop a viral marketing campaign for the release of the Teenage Mutant Ninja Turtles: Mutant Mayhem film. I was responsible for Social and YouTube thumbnails, in-video title slates, and lower thirds for “The Underground,” a mockumentary promoting the release of the film.
I also had the opportunity to do board and package design for 100 limited edition fingerboard and skateable collector’s boxes seeded to influencers to promote the film’s release. We generated 80k in YouTube hits and helped push the film’s box office to $180.5 million. Totally all us.
Team: The Berrics
Creative Direction: Dan Le
Art Direction & Design: Michael Pangelina
Producer: Brian Korff
Writer: Steve Berra
Photography: Yoon Sul
TMNT Mutant Mayhem logo by JJ Villard. Illustrations provided by Paramount. Fingerboard construction by Sorry for Fingerboarding. Wooden box/skate ledge by Moondust Studio Inc.
I also had the opportunity to do board and package design for 100 limited edition fingerboard and skateable collector’s boxes seeded to influencers to promote the film’s release. We generated 80k in YouTube hits and helped push the film’s box office to $180.5 million. Totally all us.
Team: The Berrics
Creative Direction: Dan Le
Art Direction & Design: Michael Pangelina
Producer: Brian Korff
Writer: Steve Berra
Photography: Yoon Sul
TMNT Mutant Mayhem logo by JJ Villard. Illustrations provided by Paramount. Fingerboard construction by Sorry for Fingerboarding. Wooden box/skate ledge by Moondust Studio Inc.
