Branding & Identity
Whether building a brand from the ground up or evolving an established brand with new messaging, creating cohesive, impactful new brand experiences is one of my favorite things to create.
UC Davis Clear Center
Team: Michael Patrick Partners
Art Direction: Keith Pacoma, Dan O’Brien
Design: Michael Pangelina
Team: Michael Patrick Partners
Art Direction: Keith Pacoma, Dan O’Brien
Design: Michael Pangelina
The Clarity and Leadership for Environmental Awareness and Research Center at UC Davis aims to bring greater understanding to the relationship between livestock and the environment.
CLEAR Center needed an identity that would echo its commitment to environmental education, while also integrating seamlessly into UC Davis’ wider brand ecosystem.
CLEAR Center needed an identity that would echo its commitment to environmental education, while also integrating seamlessly into UC Davis’ wider brand ecosystem.
University of Northern Iowa
Team: Michael Patrick Partners
Art Direction: Robert Maidens, Dan O’Brien
Design: Sam Burks, Michael Pangelina
Team: Michael Patrick Partners
Art Direction: Robert Maidens, Dan O’Brien
Design: Sam Burks, Michael Pangelina
The University of Northern Iowa came to our agency in need of a total brand refresh. We created templates for an entirely new look and feel consisting of print and out-of-home advertisements, photographic styling, and social media presence.
While contributing to each part of the design package, I mainly served as point designer for the school’s new wordmark—and was also in charge of designing the massive 300+ page brand identity and communications guidelines.
While contributing to each part of the design package, I mainly served as point designer for the school’s new wordmark—and was also in charge of designing the massive 300+ page brand identity and communications guidelines.
Linfield University
Team: Michael Patrick Partners
Art Direction: Robert Maidens, Dan O’Brien
Design: Sam Burks, Michael Pangelina
Team: Michael Patrick Partners
Art Direction: Robert Maidens, Dan O’Brien
Design: Sam Burks, Michael Pangelina
Michael Patrick Partners was given charge of developing an essential $75 million comprehensive fundraising campaign for Linfield University.
The campaign theme phrase Spark Wonder was chosen to reflect the excitement of building the future, and the unleashment of brilliant potential.
The campaign theme phrase Spark Wonder was chosen to reflect the excitement of building the future, and the unleashment of brilliant potential.
Minds Matter SF
Team: Michael Patrick Partners
Art Direction: Robert Maidens
Design: Sam Burks, Michael Pangelina
Team: Michael Patrick Partners
Art Direction: Robert Maidens
Design: Sam Burks, Michael Pangelina
A recent pro-bono client, Minds Matter San Francisco is an educational nonprofit that connects students from low-income families with the people, preparation, and resources to succeed in college.
I was tasked with designing the logo for Raising Minds—Minds Matter San Francisco’s yearly fundraising campaign.
I was tasked with designing the logo for Raising Minds—Minds Matter San Francisco’s yearly fundraising campaign.
Logo Work
Logos are the cornerstone of any brand—and one of my favorites things to create.
Student Work
Designed at Academy of Art University, 2011–2014
